Programmatic Advertising- A complete Guide of Advertising

Jean J. Sanders

Programmatic advertising is the use of software to automate the buying and selling of ad inventory across digital platforms. Advertisers pay publishers based on how many people view their ads, rather than paying per impression. Publishers make money by selling their own inventory, which includes video, display, mobile, and social […]

How Porsche Developed a Digital Twin – Grape Up

Jean J. Sanders

NASA used a precursor to these technologies to bring the Apollo 13 astronauts back to Earth. Lockheed Martin claims these types of solutions are one of six game-changing technologies in the defense industry. The opinion-forming Gartner includes them in its list of ten strategic technologies that can streamline corporate decision-making […]