4 Items to Include on Your Business’ Social Media Platform

Jean J. Sanders

A company’s social media presence can be an excellent way to build a brand, advertise services and products, drive traffic to your website, and even find new employees. However, developing a successful social media presence takes time, research and planning – plus the right tools for your company.


With the right combination of platforms, content and audience targeting, your company’s social media presence can be immensely beneficial. Social media comes in many forms and each comes with its separate list of essential items. Whatever niche you choose for your company’s social media strategy needs to align with your business goals and target audience.


Read on to learn more!


1. Facebook


Facebook is the world’s most popular social media platform, with 1.49 billion monthly active users (MAUs) as of June 2019. It is also the most versatile social network, with an array of features, tools and applications that put it at the top of the list for many businesses.


One of the most important aspects of a successful Facebook account for a company is its presence as a brand page, which you can create using a logo maker, rather than as an individual. This means that your company’s posts will be displayed in a newsfeed that all fans and followers of your page can see.


Facebook is an excellent way to build a community around your brand by hosting contests, sharing company news, and encouraging feedback from customers. Your Facebook presence should include a cover photo, an image for your brand, an “about” section and a link to your website.


2. Twitter


Twitter is a microblogging platform that lets its users share short messages and “tweets” of up to 140 characters. Businesses have used Twitter as a social media platform since the site’s inception in 2006. Twitter is often used to share news or other short content pieces, although businesses can also use it as a customer service platform.


To create a successful Twitter account for your company, you will need to create a profile, choose a username and set up your account. You may also want to purchase a premium subscription to increase your visibility on the site.


3. Instagram


Instagram is a social media platform and image-sharing site that allows users to add filters to photos and short videos, and share them with others. Instagram is particularly popular among younger demographics and has more than 1 billion users worldwide as of June 2019.


To create a successful Instagram account for your company, you’ll need to set up an account, choose a username, and create a profile. You can also purchase a business subscription if you want to take advantage of additional features and analytics. Instagram is best used to share photos and videos of your company’s products and services. You can also share interesting images from your day-to-day and behind-the-scenes life at your company.


4. YouTube


YouTube has become one of the largest and most visited websites in the world. Although it started out as an online video hosting platform, it has become a hub for many types of content – including social media marketing strategies.


To create a successful YouTube account for your company, you will need to set up an account, create a profile, and upload videos. You can also add a link to your website in the description of your videos. YouTube is particularly useful for hosting product and instructional videos that can be used for marketing and sales, and for hosting video interviews with employees and customers.



Social media is a powerful marketing tool that can be used to grow your business and better connect with your customers. While you can choose from a variety of platforms, it is important to select the ones that are most compatible with your company’s goals and target audience.  

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