All Factors East has declared cryptocurrency exchange Luno as its presenting lover. The partnership, which has been facilitated by AEG World-wide Partnerships, will permit Luno to educate pageant-goers about the electrical power and choices of cryptocurrency.
Having area in Victoria Park from 19 to 28 August, this year’s festival activities are anticipated to entice a lot more than 350,000 pageant-goers.
Luno’s partnership with All Points East will involve the development of the “Luno lounge” on the festival web page to reflect the themes of accessibility and prospect. The manufacturer will also have a number of crypto-themed environments at the festival.
In addition, Luno will operate promotions and competitions for competition tickets via social media, give its clients speedy-monitor entry and grant them other on-web-site added benefits these kinds of as VIP updates.
Luno is becoming additional energetic in the UK’s new music and enjoyment room as it aims to build on the raising fascination in digital and blockchain engineering between the cultural sector and inventive industries. At All Points East, Luno will perform with artists to build special articles about the alternatives of crypto.
Sam Kopelman, British isles place manager at Luno, mentioned: “We’re delighted to be the presenting companion for All Points East this year. You only have to search at the line-up to see that it is a pageant with genuine cultural relevance that appeals to a ahead-wondering group.
“As this kind of, it’s the excellent companion for us to acquire a very long-phrase romance with new music enthusiasts, artists and the broader field. Every single day the romance between crypto and music grows more powerful, with blockchain improvements starting to revolutionise the business.”
Jim King, chief govt of European festivals at AEG Offers, reported: “All Factors East has developed from toughness to power more than the earlier four a long time. 2022 arguably has the strongest line-up to date and so it is the fantastic chance for us to welcome Luno as the presenting partner for the pageant.
“We will be performing with Luno to incorporate benefit to equally enthusiasts and park users across the total festival, specially in the course of our midweek ‘In the neighbourhood’ programme.”