AMNY Health Marketing to host webinar for healthcare marketers

Jean J. Sanders

The pandemic has upended just about every single aspect of existence as we know it, specially healthcare. Patient anticipations, wellness office protocols and treatments have altered and beneath staffing stays an problem, influencing every type of healthcare facility – from significant hospitals to personal practices to senior living communities.

In reaction to the challenging environment going through health care marketers now, Progress Media New York will host a advertising and marketing webinar targeted on the health care area of interest from noon to 1 p.m., Thurs. June 16.

Hosted by AMNY’s group of health care marketing specialists, facts heads and innovative minds, this free, 1-hour session will check out subjects like:

  • Healthcare promoting trends and facts in Upstate NY, like projected marketing and advertising expend, client fascination and extra. AMNY will examine how this details helps inform important health care marketing and advertising selections these kinds of as figuring out media blend, knowledge client drive and developing a assistance line concentration for your healthcare facility.
  • Telling your brand name story with compelling imaginative. Get motivated to craft your individual artistic messaging to notify your brand name story, talk affected person gains and attract new personnel. AMNY will take a significant glance at conversation throughout unique platforms, with a concentrate on online video artistic growth, messaging and distribution techniques.
  • Diagnosing and curing common health care marketing troubles. Expertise serious life apps of advertising and marketing techniques from AMNY’s health care marketing and advertising experts. Employing true situation studies, AMNY’s staff will showcase methods that remedy popular advertising and marketing issues — such as how to bring in and recruit the finest expertise and how to acquire and keep new individuals.

AMNY well being promoting panelists contain: Julie Perkins, director of electronic system, Matt Sourwine, artistic solutions manager, Cathy Fischer, marketing account government, Taryn Tatarinowicz, director of instruction & sector improvement, Robin Thompson, talent growth manager and Sarah Gambell, advertising account govt.

To sign up, visit:

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