September 29, 2022

Digital marketing

Digital marketing Agency

Are you Charging Enough For Your SEO Services?

3 min read

Are you an SEO consultant offering your services on platforms like Upwork or Fiverr? Or you own an agency firm and you can’t tell if you are charging enough for the service you render or if you are being underpaid. If that’s the case for you, consider reading through this article to learn about SEO pricing and what other experts like yourself are being paid for the SEO services they offer.

When it comes to selling your services online or offline, one of the most important decisions you’ll make is your pricing. Your pricing doesn’t only affect you financially; if it’s too low most clients will underrate your capability and when it’s too high many clients won’t be able to afford your services. That’s why you have to find a balance that’ll not only be profitable to you but also not break your client’s bank so they can continue working with you. Your SEO pricing needs to be economical and fair for both parties involved.

Creating a balance is important but you won’t be able to do that when you don’t know the amount other experts in your field are charging their clients. There is no fixed price when it comes to SEO service and that’s because the amount to be paid depends on a variety of factors such as the number of pages, time, link acquisition, your website’s current technical state, current ranking, and geography. With that being said, the average hourly pricing lies between $50 and $250 while the average monthly pricing lies between $500 and $15000.

Now that you know the average pricing for SEO services, how then do you price your digital service in order to get the most of it? The first thing you should know is that your prices should be based on the services you’ll be offering, the market value of those services, and what your prospects or clients are willing to pay. When you can accurately analyze those three factors, you’ll be able to find the perfect balance—the amount your client will be able to pay that will be able to bring you profit.

There are a number of ways you can price your SEO services. The most popular ones are:

Packaged pricing: Many SEO experts and agencies offer a selection of packages to their clients. The clients who require their services are given the option of choosing from the available services. Packaged pricing is convenient to both the provider and client and it also provides transparency regarding deliverables.

Public pricing: In public pricing, rather than bundling your options (services), the provider decides to price the services individually. The pricing pattern is great because clients will be able to accurately select the services they need.

Hourly pricing: Hourly pricing might be a little tricky because sometimes it can be difficult to estimate the time required to complete a given task. Hourly pricing does not favor startups as well as clients with smaller budgets and as such, they’ll stay clear of it since they wouldn’t want to pay a hefty bill at the end of the project. However, some smaller clients who have minimal and predictable needs may prefer the hourly pricing over the other types of pricing.

With the above pricing patterns, you should be able to choose the pricing pattern that works best for you, and determine the pricing for your services while considering the market value of your services so that you don’t end up leaving too much money on the table than required.