The Cleveland Browns these days announced Brent Rossi has joined the group as Senior Vice President of Marketing and Media. A 2018 SportsBusiness Journal “Forty Beneath 40” honoree with a lot more than 17 decades of expertise in the sporting activities and leisure marketplace, Rossi will direct the organization’s goal to further deliver Browns lovers with leading activities and engagement opportunities during the year, including via his oversight of the advertising and marketing gatherings digital, online video and radio articles web site and social media community relations and innovative expert services departments, as perfectly as Browns Backers All over the world.
Rossi put in the earlier three yrs as President of Small business Functions for the American Hockey League’s Bridgeport Islanders, in which he directed the in general execution of the club’s every day business initiatives and the implementation of its very long-term eyesight and mission. In this capability, he also managed admirer engagement for the mum or dad-club New York Islanders, guiding neighborhood relations, the Islanders Kid’s Basis, youth and newbie hockey programming, retail operations and supporter relations.
From 2014-2019, Rossi served as Government Vice President of Internet marketing and Business for Pegula Sports & Amusement (PSE), encompassing the NFL’s Buffalo Costs, NHL’s Buffalo Sabres, Highmark Stadium, the KeyBank Middle and different other sporting activities and amusement entities.
“Brent has great internet marketing and fan engagement practical experience inside the NFL and throughout the sports and amusement market, and he is a further exceptional addition to our senior leadership workforce both from an innovation and lifestyle standpoint,” reported Haslam Sporting activities Team Govt Vice President and Main Operating Officer Dave Jenkins. “We are assured his previous management and innovative state of mind will carry on to boost our skill to bring Browns supporters nearer to their favored group, in particular supplied his familiarity with the team’s record and effect in Northeast Ohio.”
“Expanding up as a passionate Browns admirer in Canada, I have a private appreciation for what this staff suggests to the Town of Cleveland, Northeast Ohio and our incredible followers across the state and world,” said Rossi. “This actually is a desire work for me, and I am fired up about the opportunity to contribute to a proficient management team that is absolutely devoted to creating exclusive, fantastic memories for Browns admirers throughout the 12 months.”
As EVP of Marketing and Business for PSE, Rossi led all marketing and advertising and ticketing initiatives in just the organization’s portfolio, highlighted by the Payments and Sabres. Additionally, he was picked as the Chief Administrative Officer for the Sabres in 2018 to oversee organization functions for the franchise.
In 2015, the Payments had been honored as the NFL Staff of the 12 months for Digital Media, Social Media and Content material less than the course of Rossi, who was recognized amongst Canada Sports Business Awards’ “5 to Check out” in 2017.
Rossi attained those people roles with PSE after originally joining the group as Vice President of Advertising and marketing & Enterprise Technique for the Sabres in 2012.
Prior to his time in Buffalo, Rossi received substantial athletics leadership knowledge with the Harlem Globetrotters (vice president of are living party internet marketing, 2009-2012), WWE (senior supervisor of live function advertising, 2006-2009) and Philadelphia 76ers (director of advertising, 2004-2006).
After graduating with honors in sporting activities management from Brock University (St. Catherine’s, Ontario), Rossi earned a master’s in sports management from Aged Dominion.
A indigenous of Welland, Ontario, Canada, Rossi and his wife, Jill, have a daughter, Keira, and a son, Richie.
The Browns retained TurnkeyZRG to carry out the look for for their senior vice president of marketing and media. TurnkeyZRG is regarded as the major expertise recruiting firm in sporting activities, leisure and sport media.