There is a big difference between local and international SEO in the digital marketing sphere. Local SEO is geared towards helping businesses rank higher in search engine results pages (SERPs) for searches related to their location. It might include optimising website content for specific keywords related to the business’s city or state or creating geo-targeted landing pages. International SEO is much more complex and involves ranking for keywords in multiple countries and languages.
An international advertising company will use both for optimal results for global campaigns. The article explores the differences between the two and shares some insight into tactics and tools to get you started.
Local SEO
Local SEO optimises your online presence to attract more business from relevant local searches. It involves making sure your website is visible in search engines for the right keywords, that your listings are accurate and up-to-date, and that you have a solid online reputation.
The first step is to make sure your website is correctly optimised for your target location to get started with local SEO. It means adding your city and state to your titles and Meta descriptions and including relevant keywords on your website. It would help if you also created geo-targeted landing pages, which are pages that are specifically designed for people in a particular area.
Another essential part of local SEO is claiming and optimising your business listings. It includes creating or claiming your listing on directories like Google My Business and Yelp and making sure your NAP (name, address, and phone number) are up to date.
Finally, it would be best if you focused on building a robust online reputation. You can encourage customers to leave reviews on your listings and monitor what people say about your business online. By taking these steps, you can ensure that your business is visible in local search results and that you’re attracting the right kind of customer.
International SEO?
International SEO is optimising your online presence for users in multiple countries. It’s similar to local SEO but with a few key differences. The most crucial difference is that you need to focus on ranking for keywords in multiple languages. It can be a challenge, but you can do a few things to make it easier.
The first step is to ensure your website is correctly optimised for each country you’re targeting. This means using the correct language, currency, and other regional factors. It would help if you also researched which keywords are most popular in each country and created optimised content for those keywords.
Another vital part of international SEO is white hat and quality link building. It is time-consuming and takes effort to build online relationships with various publishers in your niche. Still, if done right, it is extremely valuable in increasing the authority of your domain. Link building can be complex, but you can use a few strategies to improve your chances of success. One strategy is to guest post on high-quality websites in your target countries. Another is to create helpful resources to which other websites would want to link to.
What is Google My Business?
It is a free tool that businesses can manage their online presence with. It allows businesses to create and verify their listing, add photos and videos, respond to reviews, and track their performance in local search results. Google My Business is an integral part of local SEO, as it helps businesses improve their visibility in search results.
You must create and verify your listing to start with Google My Business. You can start by going to the Google My Business website and entering your business information. Once your listing is created, you can start adding photos, videos, and other content to help people learn more about your business. You can also use it to directly and timeously respond to reviews and track your performance in local search results.
What is Yelp?
Yelp is a website and app where people can find businesses and leave reviews. It’s a popular destination for local search, and it’s an essential part of local SEO. The first step is to create a business listing to get started with Yelp. You can do this by going to the Yelp for Business website and entering your business information.
Once your listing is created, you can start adding photos, videos, and other content to help people learn more about your business. As with GMB, you can respond to reviews and track your performance in local search results.
By taking these steps, you can improve your chances of ranking well in local search results and attracting the right kind of customer.
What is Google Trends?
It is a free online tool that lets you see how often particular terms are being searched for. It is helpful for various purposes, such as understanding which topics are popular, gauging interest in a new product, or monitoring your brand’s online reputation.
Firstly, go to the Google Trends website and enter a term into the search bar to get started with Google Trends. Once you’ve done that, you can see how often that term has been searched for over time. You can also compare multiple terms, view regional interest, and see related topics.
You can get valuable insights into what people search for online by taking these steps.