August 19, 2022

Digital marketing

Digital marketing Agency

Ex-Amazon engineers put heads together to create ‘Tandem Shower’ and raise $525K on Kickstarter

4 min read
The Tandem Shower, from Seattle-based Boona, presents the potential to easily set up twin showerheads working off the identical water line. (Boona Picture)

Brett Skaloud and Jeff Feiereisen both equally labored on some of the most chopping-edge technologies ever produced at Amazon, with unique aim on helping to start the company’s cashierless Amazon Go advantage merchants.

The engineers have now launched their possess startup and the initial merchandise is a twin showerhead named Tandem Shower. Aspect of the attraction of the contraption is the capability — if you’re into that sort of factor — to invite a mate to shower with you. And no, that friend is not a selected Amazon AI.

“We both of those labored at Amazon, and I was pondering, ‘Should we tell individuals that we labored at Amazon?’” Feiereisen laughed. “Because they are gonna be like, ‘Wait a 2nd, are there key cameras or microphones? I really don’t want an Alexa showerhead in my lavatory!’ We do not want that both. Feel me.”

Feiereisen and Skaloud’s Tandem Shower is way less difficult than the components that stored them chaotic at Amazon. And they say response tends to be pretty humorous, simply because the concept of showering with each other is a little bit taboo.

But it’s cleaning up on Kickstarter, the place a crowdfunding campaign launched past week has currently raised $525,000 from 2,400 backers as of Friday.

Brett Skaloud, remaining, and Jeff Feiereisen are the co-founders of Boona. (Boona Picture)

The genesis for the thought arrived through a dialogue on shower routines and private associations among the two close friends. Feiereisen mentioned he appreciated using showers with his lover, but admitted to sensation guilty about remaining a heat water hog. Skaloud stated he was a lot less of a lover of showering with his spouse since he was caught in the cold all the time and that he was currently being pressured to install several showerheads for the duration of a rest room remodel — an undertaking that can get fairly highly-priced.

The two men did some brief analysis and arrived away shocked that a very simple, economical option experienced not currently been mass developed. So they constructed a brief prototype and decided that it provided a good expertise.

Their new firm is known as Boona, and even though Tandem Shower is the 1st solution, the hope is to style and design potential merchandise — in the toilet and elsewhere — that can help persons far better connect.

“We are genuinely intrigued by anything at all that can aid individuals, assist partners get closer, have much more present conversations or just strengthen interactions,” Skaloud reported.

In a testimonial movie on the Kickstarter web page, just one lady suggests the practical experience of using Tandem Shower with a companion made dual showering “more like what you see in the motion pictures and not the fact that we all know” of one particular man or woman being left shivering.

The unit can definitely be used by one individual, as the two co-founders spoke to the de-stressing character of being surrounded by hot drinking water although showering by yourself. Although a Tandem Shower for two could possibly use considerably less drinking water than two separate showers, a Tandem Shower for one would not be so efficient.

A foundation giving of the merchandise on Kickstarter, accessible in 3 various colours, is offering for $249 and consists of the Tandem Shower furthermore an more showerhead. It can be put in in “just 10 minutes.” But shipping and delivery will not take place right until early 2023.

The achievement of the marketing campaign, with 24 days of crowdfunding however to go, has caught Feiereisen and Skaloud by surprise. A TikTok movie that randomly mentions the machine as a part of a “genius companies” collection has 6 million views. Feiereisen and Skaloud admitted it is a bit “overwhelming and stressful” as they answer to countless numbers of thoughts from would-be potential buyers and ponder how to maintain the momentum heading.

And which is a distinctive experience from what they skilled at Amazon, even though working on initiatives that were effectively startups inside of the tech huge.

‘It’s absolutely appealing to go from really advanced electromechanical products, reducing edge function that took lots of, lots of, many many years and thousands of persons and billions of bucks … to this.’

Feiereisen was at Amazon for four yrs as an engineering supervisor who managed hardware advancement for one factor of Go shops. He was at Microsoft for three years in advance of that. Skaloud invested 7 yrs at Amazon operating as a components style and design engineer on Go and as a mechanical engineer on Scout, the company’s delivery robotic.

“Being able to have the artistic liberty and generate the product is definitely refreshing,” Skaloud claimed. But possessing “infinite money” at Amazon created factors a bit less difficult, and there was terrific attraction to doing work on substantial-tech concepts.

“It’s surely interesting to go from pretty complex electromechanical products, chopping edge do the job that took numerous, numerous, numerous yrs and countless numbers of individuals and billions of dollars … to this,” Feiereisen said.

But part of the journey has been understanding that not everything is as uncomplicated as it seems to be. The two men have experienced to discover a whole lot about promoting, promotion, merchandise design and style, how to talk with consumers, and how to operate with administrators and actors to make a online video.

“If everything, it’s taught us so substantially empathy on setting up a enterprise,” Feiereisen reported. “If nothing at all arrives of it, other than just a huge sum of empathy, and a great working experience, we’d be rather stoked. But so significantly, the indications seem to point toward there might be a real enterprise below.”