August 11, 2022

Digital marketing

Digital marketing Agency

Globe Telecom Ramps Up Digital Services to Meet Growing Demand

2 min read

Globe expects Filipinos’ swift adoption of electronic providers to obtain even additional momentum in the coming months, as more and far more shoppers rely on on the web applications and units to full day to day duties. 

The company’s pivot into a digital methods system, though continuing to increase its telco organization, is staying accelerated in component to meet up with this expanding need. The firm cited the advancement of its info-relevant revenues, which reached a document higher in 2021, as a important indicator of the growing need for ICT services that enable customers’ each day experiences. Globe’s information traffic soared to 3,733 petabytes final calendar year, a 48% rise from 2,517 petabytes in 2020. Globe’s cell facts, dwelling broadband and corporate information revenues accounted for 80% of its whole provider revenues very last calendar year.

British isles-centered global investigation information and analytics team YouGov also located in its 2022 World wide Media Outlook Report that in the past 12 months, “a higher proportion of all worldwide consumers claimed to have amplified their intake of sites or apps, social media, and streaming online video solutions than a lot more conventional media these kinds of as Tv set or radio.”

“The media variety displaying the optimum expansion was online use of internet sites and apps, with 42% of world wide buyers declaring to have enhanced intake in the past 12 months,” the report included.

Globe President and CEO Ernest Cu confirmed that the Philippine circumstance will intently mirror the world-wide trend, indicating the pandemic-induced shift to electronic has spurred the firm to perform double-time on its go in direction of an even a lot more various services system.

“We have unquestionably gone further than telco in terms of empowering the Filipino’s digital way of living. Although we go on to build up our main enterprise, we have produced a wide established of offerings in substantial-progress sectors these types of as well being, fintech, e-studying, and amusement among the a lot of other individuals. These have all turn into important providers that our consumers count on day in and day out,” explained Cu.

Cu cited cellular wallet GCash as an instance of a digital payment and financial service that has develop into aspect of Filipinos’ every day routines. Its GLife company, for occasion, places with each other several retailers and brand names into a one website page so that people will not will need to switch applications or produce distinctive accounts to buy or shop on the internet.

Globe’s HealthNow and KonsultaMD telemedicine companies have also turn into priceless tools all through the pandemic, as they provide overall health and care to Filipinos by means of an simple-to-use application from the consolation and security of residence.

On the internet grocery purchasing platform PureGo, a partnership in between Globe and Puregold, is nevertheless an additional on the net application that has immediately expanded to a lot more cities in and all-around Metro Manila. PureGo registered a revenue progress of about 75% in 2021.