Irish researchers to lead €9m metaverse XR project aimed at media sector

Jean J. Sanders

Lecturers from TUS, TCD and Irish firm VRAI join a multinational consortium who will target on making use of XR tech for content development and intake.

A new EU-funded, Irish-based project aims to leverage the so-called ‘metaverse’ – or extended reality (XR) tech – to profit the media and arts sectors.

Extended reality (XR) refers to the notion of a 3D internet and it underpins the tips guiding ‘the metaverse’.

The €9m Transmixr challenge is to be led out of the Technological University of the Shannon (TUS). It will provide with each other a consortium of scientists, design and style companions and media providers from 19 nations around the world.

Transmixr is being funded by the EU’s Horizon Europe fund, which is devoted to new systems and innovation. It will focus on supporting distant collaboration procedures amid media and content creators who use XR, as very well as delivering an avenue for consumption of XR media ordeals.

Dr Niall Murray, the TUS-dependent coordinator of Transmixr, claimed it would “ignite the immersive media sector by enabling new narrative visions”. Murray is primarily based at the university’s Athlone campus. He is also an investigator functioning with Science Basis Ireland’s (SFI) Adapt Centre.

“Transmixr is a incredibly remarkable venture that will create a suite of person-centric technologies to assist the generation, consumption and understanding of new media activities in dispersed, collaborative and immersive techniques,” mentioned Murray, adding that the project would be “underpinned by the convergence of AI and XR”.

According to Murray, the new XR tech will be evaluated and informed by real conclude customers.

The project will see the development and testing of four pilots that provide the vision of future media encounters to lifestyle across information media, broadcasting, accomplishing arts and cultural heritage.

The project will run for a few yrs, with its kick-off conference scheduled to choose place in Athlone on 25 and 26 of Oct. As portion of its position in foremost it, TUS will be hunting at human-centric AI for XR audience comprehension.

Murray claimed that a critical power of the Transmixr project consortium is its interdisciplinary nature, “bringing complementary technological, methodological and domain experience jointly to generate impactful options for the artistic and society sectors.”

The other Irish associates included in Transmixr are Dublin-centered VRAI and Trinity Faculty Dublin. VRAI recently formulated a new programme for training defence and military gurus utilizing VR and metaverse tech.

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