Jiji records over 6 million users, 2 million ads in Kenya

Jean J. Sanders

Jiji Kenya has announced that it has recorded over 6 million customers and 2 million ads in Kenya doubling its calendar year-above-year effectiveness. 

The online market penetrated the current market in 2020 when there have been about ten on the internet platforms in the sector. It has given that grow to be the speediest increasing e-commerce.

In March 2022, Alexa, a web page targeted traffic analytics platform, ranked it as the major system between all, having 2.5million exclusive readers regular monthly, when compared to 1.5 million in 2021.

When Jiji Kenya set up shop in 2020, there was an outbreak of coronavirus pandemic, therefore it witnessed amplified routines on the system as lots of compact and medium-sized enterprises turned on line to reach extra individuals owing to motion limits imposed to include COVID-19.

As a result, they registered a sharp growth in the variety of sellers to 100,000 even though energetic monthly buyers surged to 800,000.

“Our speedy development is the result of creating a new trusted e-commerce setting for all purchasers and sellers in the industry and introducing characteristics that would highly gain them. Through our relentless efforts on purchaser success and new improvements, we have become the most downloaded platform,” mentioned Maksym Golubev, Jiji Kenya’s State Manager.

“Over the previous 12 months, we have invested closely in cutting down scam degrees by up to 10 periods and educating our customers on security measures. As a result, we have been awarded twice as the ideal E-commerce web-site and 2 times as the finest classifieds web-site in Kenya.”

On the web marketplaces have develop into the preferred buying platforms in Africa. According to a Jiji Kenya survey of its purchaser base, more than 45% most popular the market due to the wide variety of goods and providers.


Survey final results posted in a UNCTAD report in March this calendar year also uncovered that extra than 40% of prospects in four huge African nations around the world were being arranging to lower their grocery store buying in the long run by obtaining food, clothing, and electronics on the web.

Provide chain constraints, delivery, and transport bills plus difficulties in assembly consumer transport demands are a challenge for a lot of online platforms forcing buyers to decide to store on marketplaces, fairly than e-commerce shops.

As component of this large advancement, Jiji Kenya has attained a selection of main milestones, such as:

  • Outstanding Enterprise Overall performance: Jiji Kenya stories a doubling of best-line development 12 months-about-yr in 2022, accelerating its development from 2020. Even further, the enterprise doubled its site visitors and the range of adverts in 2022.
  • Acquisitions and Developments: Jiji was capable to acquire Cars45 and has also taken the initiative to examine vehicles by more than 200 parameters. As opposed to a classifieds market in which checks are inadequately carried out, they be certain high-quality checks and specific stories on a car’s issue with numerous databases and identify the ideal price ranges just before they are marketed and/or auctioned.
  • Recognition: Jiji Kenya has continued to define the market place with the most friendly and usable site and the most economical selling prices of advertisements in the sector.  This has led to 4 big recognitions, two awards as the Best E-commerce Web site and two other individuals as the Greatest Classifieds Internet site.
  • Have confidence in: Due to the fact obtaining OLX from the South African world wide web investment big Naspers two many years back, Jiji Kenya has focused on reducing fraud on the web site by way of the deployment of Artificial Intelligence. They have lessened the range of scammers by up to 10 situations. It is now considerably additional challenging to scam folks not like ahead of.

“Jiji Kenya has quickly become the most trustworthy system because of its determination to purchaser good results and breakneck developments,” said  Anton Volianskyi, CEO and Founder of Jiji Africa. “Jiji Kenya’s intense progress method parallels what I envisioned when I commenced Jiji Africa. It is this sort of a pivotal time for the business and we aim to reduce the churning charge to keep the coveted no. 1 placement in Kenya.”

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