August 12, 2022

Digital marketing

Digital marketing Agency

Levi Strauss & Co. accelerates sustainable growth with aggressive expansion strategy

3 min read

East Asia Pacific to reinvent, refresh and open up new outlets at far more than 100 areas

SINGAPORE, April 11, 2022 /PRNewswire/ — Levi Strauss & Co. (NYSE: LEVI) now introduced ambitious designs to speed up sustainable organization advancement and travel professional results in the East Asia Pacific (EAP) region. Central to the progress approach is the diversification of the enterprise across geographies, attire categories and distribution channels. Levi Strauss & Co. will be launching new retailers and rolling out current keep refreshes and new in-retail store companies throughout the area.

Amongst the new suppliers to be launched this 12 months are Levi’s® suppliers in nations around the world which include Japan, Australia, Indonesia, Singapore, Malaysia and Thailand. Levi Strauss & Co. will refurbish a range of retail shops and store-in-shops into NextGen Indigo outlets, presenting an elevated keep knowledge that makes use of electronic instruments to streamline the buyer journey, including setting up LED portal entry archways and LED screens for internet marketing content material. Pick out merchants in the region will introduce in-shop tailoring services to give larger personalization. As the retail sector finds its new equilibrium, Levi Strauss & Co. will emphasis on omnichannel engagement, leveraging the hybrid purchaser expertise design.

“We are dedicated to the potential results of our business enterprise at every stage and are reimagining what we do and how we get in modern market. At the identical time, we are embracing the systems of tomorrow to electric power innovation and greater provide our buyers and supply higher worth to stakeholders. We will do this by inserting individuals at the heart of our enterprise and by way of accountable tactics since staying a force for constructive transform is integral to staying the world’s finest attire brand name,” explained Nuholt Huisamen, Taking care of Director and Senior Vice President at Levi Strauss & Co.

While drawing on the brand’s 169-12 months heritage to travel important class progress, Levi Strauss & Co. is redoubling its digital transformation attempts. The international chief in jeanswear will leverage digital, facts and AI to keep ahead of traits, generate performance and innovation in the product development process, supply omnichannel choices, declare its space in the direct-to-customer (DTC) sphere, and ultimately boost the buyer encounter.

As a firm led by its main values of empathy, originality, integrity and courage and with a strong aim on variety, fairness and inclusion (DE&I), Levi Strauss & Co. has generally been a place for top rated talent. All through the pandemic, the firm rolled out quite a few initiatives to assistance staff in the workplaces, retail stores, distribution centres and producing plants such as furnishing versatile operate arrangements, added sources, and economic assistance. As a result of the Crimson Tab Basis, the-very first-of-its-form staff hardship fund, the enterprise delivered somewhere around $2.4M in fiscal help to extra than 1,800 men and women in 2021. Generally funded by staff members, shareholders and retirees, this exceptional concept assisted our local community with each day hardships, normal disasters and the monetary impacts of the COVID-19 pandemic. As component of its DTC approach, the organization also offered discovering options to current employees to upskill on their own through teaching and growth applications such as a Equipment Studying Bootcamp to equip personnel with the equipment they require to thrive in a switching and increasingly digitalized economic climate.

On the Environmental, Social and Governance (ESG) entrance, Levi Strauss & Co. has pegged its targets to measurable metrics and remains committed to responsible and sustainable techniques outlined in its 2020 Sustainability Report. The corporation is on observe to acquiring its 2025 Drinking water and Local weather Motion Technique targets. Initiatives include things like H2o

Levi Strauss & Co. also continues to be a strong advocate for social justice issues and equality for women, marginalized ethnic groups and workers in the region. To support individuals in need, Levi Strauss & Co. contributes a portion of its earnings to improve the conditions in local communities. This legacy of giving began with a $5 donation from modest profits over 160 years ago. Additionally, the Levi Strauss Foundation has donated more than $340 million in proceeds and organized programs, employee volunteerism and public support. In 2021, employees donated over US$1.5 million and completed 12,871 volunteer hours.

About Levi Strauss & Co.

Levi Strauss & Co. (LS&Co.) is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Signature by Levi Strauss & Co.™, Denizen®, Dockers® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,100 retail stores and shop-in-shops. Levi Strauss & Co.’s reported 2021 net revenues were $5.8 billion. For more information, go to http://levistrauss.com, and for financial news and announcements, go to http://investors.levistrauss.com.

SOURCE Levi Strauss and Co.