Neumann brings considerable experience in brand innovation and info-driven customer and B2B internet marketing
ATLANTA, April 25, 2022–(Business enterprise WIRE)–RentPath (www.rentpath.com), a Redfin enterprise, and top marketing technological know-how and providers platform for the residential rental sector, announced the appointment of advertising and marketing veteran Kathy Neumann as Chief Advertising Officer. Neumann formerly served as a Vice President of Marketing at Chewy as well as the Vice President of Internet marketing at Carter’s Inc.
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RentPath appoints profits-driving strategic chief, Kathy Neumann, as Main Marketing and advertising Officer. (Photo: Business enterprise Wire)
“Kathy is palms-down the suitable human being to guide our internet marketing and branding endeavours in the course of this enjoyable time for our firm. She is an remarkable, hand-on govt, who delivers great electricity, deep working experience in digital marketing, and is really considerate about manufacturer promise and how it resonates with shoppers and shoppers. I am excited to work together with her as we not only evolve our firm brands, but boost the effectiveness of our marketing alternatives for our clientele and prospects,” mentioned Jon Ziglar, CEO of RentPath.
As CMO, Neumann will oversee new initiatives that construct connections with residence groups to assistance them resolve leasing troubles with smarter, details-pushed internet marketing options. As perfectly, she will help create extra personalised purchaser experiences that are attuned to renters’ needs so they can easily uncover a house. Neumann joins RentPath with a thorough background in top all aspects of marketing technique, together with brand name, social media, research marketing, immediate advertising and sector study.
“I’m thrilled to be a part of the remarkable crew at RentPath. I seem ahead to creating on the company’s legacy of innovation in the rental industry as we leverage our proprietary details and know-how items to boost the rental journey for both the renter and our purchasers. It is such an remarkable time to be part of RentPath as we enter a new stage of growth and are ready to leverage radically expanded achieve as a result of Redfin. I appear ahead to telling the model story as we proceed to improve and evolve,” claimed Neumann.
Neumann provides a must have knowledge from guiding built-in advertising teams and elevating the buyer procuring encounter at on line pet retailer, Chewy. As VP of Promoting at major retailer Carter’s, Neumann oversaw the go-to-sector method for Carter’s, OshKosh B’gosh and SkipHop makes in North America.
She also served in leadership roles at Land’s Conclusion, Victoria’s Magic formula Direct, LLC, and Restricted Brands.
Neumann is the receiver of 12 marketplace-related awards which include the 2019 OnCon Icon Major 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Marketing campaign, Interactive Advertising and marketing & Social Media Marketing campaign. She holds a Bachelor of Small business Administration in accounting & administration from the University of Oklahoma.
About RentPath
RentPath is the only advertising and automation system that engages prospective people by way of the entire renter journey, maximizing potential customers and occupancies with unparalleled ROI. By way of its broad network of rental listing websites which includes lease.com, ApartmentGuide.com, Rentals.com, and Redfin.com, RentPath connects home homeowners and administrators with above 10 million large-intent, in-current market renters for every thirty day period. In addition, the RentPath system powers a full suite of most effective-in-class digital advertising answers throughout research promotion, social media, e-mail advertising and marketing, world wide web chat, resident communication, name administration and more. RentPath’s holistic solutions simplify the rental look for knowledge for renters though driving occupancies and efficiencies for home managers and entrepreneurs. RentPath is a Redfin Corporation.
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Contacts
Matt Doris
Vice President, B2B Advertising
[email protected]