Sola Salons Hires New Vice President of Marketing and Vice President of Operations as the Company Accelerates Growth | News

DENVER, Could 3, 2022 /PRNewswire/ — Sola Salons, the world’s premier and quickest developing salon studios franchise, is happy to announce the appointments of Liz Hartwell as Vice President of Operations and Rachel Vaughn as Vice President of Promoting. The new additions to the Sola govt workforce appear on the heels of the large results the brand realized in 2021 where by it opened 53 new places, eclipsed 600 models systemwide and welcomed more than 6,900 attractiveness pros to its neighborhood of independent salon owners.

“We are thrilled to have Liz and Rachel be part of our increasing crew,” explained Christina Russell, CEO of Sola Salons. “They are exemplary leaders, each and every possessing a wealth of knowledge in our industry and beyond and will unquestionably make a must have contributions to our rapidly-rising franchise process.”

Liz Hartwell was brought up in franchising with her mother and father running various Massage Envy franchises all through Ohio. She commenced her occupation path running a few of her parents’ spots all through college the place she discovered the commitment and ambition it will take to run a franchise small business. She pivoted to the food items sector in 2015, shelling out a few many years with the Wendy’s Organization right before being named as the director of franchise functions for Amazing Lash Studio. During her tenure, Hartwell worked right with franchisees to make approach and motion preparing to affect top-line profits and bottom-line profit, upheld manufacturer benchmarks, and ensured operational excellence.

As Vice President of Operations at Sola Salons, Hartwell will strategy, immediate, coordinate, and oversee functions pursuits for the brand name, making certain development and implementation of productive functions and expense-efficient techniques to meet up with recent and long run wants of the corporation.

Rachel Vaughn provides about 15 decades of promoting experience to Sola Salons. She used 10 several years at a standard internet marketing company exactly where she constructed holistic promoting programs for massive nationwide consumer packaged goods and purchaser models such as Kraft Meals, Einstein’s Bros. Bagels and PepsiCo. From there, she moved into the quick casual food market and served as the director of advertising for Smashburger, Live Basil Pizza and Tom’s City (now Tom’s Enjoy Bar) where by she fell in love with the franchise model. Eventually, she found her market in beauty and wellness franchising, serving as the director of marketing for Floyd’s Barbershop before transferring on to WellBiz Brand names where by she was the vice president of advertising for major franchise concepts Astounding Lash Studio, Drybar, Components Therapeutic massage and extra. Growing up in a family members of business people, Vaughn has a deep appreciation for the successes and problems confronted by impartial organization proprietors, earning her an a must have asset to the two Sola’s franchisee community and local community of attractiveness experts.

In her new part as Vice President of Marketing and advertising, Vaughn will manage Sola’s advertising and marketing endeavours prime-to-base, including the brand’s electronic presence, the Sola Website, social media strategy, classic and nontraditional marketing strategies, media relations and modern systems.  

To master extra about Sola Salons check out or observe Sola Salons on Facebook, Instagram, and LinkedIn for additional data together with the newest information and trends.


In 2004, Sola Salons was proven with the opening of its initial locale in Denver, Colorado. Now with far more than 600 places open in the U.S., Canada and Brazil, Sola is happy to offer 18,000+ independent attractiveness gurus the liberty and benefits of salon possession without the threat and overhead of opening a common salon. Its revolutionary salon model empowers hairdressers, estheticians, nail techs, therapeutic massage therapists and other like-minded gurus to take manage of their lives and their professions. Sola presents splendor professionals with gorgeous, completely geared up salon studios alongside the guidance and applications they want to start their salon organization in no time. For a lot more information, you should visit

Make contact with:

Christina Rodriguez

Fish Consulting


[email protected] 


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