Springfield Thunderbirds receive AHL award for #WeAre413 marketing campaign, business excellence

Jean J. Sanders

SPRINGFIELD – The Springfield Thunderbirds had been acknowledged for their business enterprise excellence in a selection of departments at final month’s AHL Crew Company Meetings. Additional than 220 representatives from the league and its 32 member golf equipment collected in Allentown, Pa. to discuss most effective practices and progressive tips in several spots, together with ticket profits, corporate profits, and advertising.

In addition, the American Hockey League also introduced 9 diverse Team Company Awards, which identified superlatives in a quantity of different regions of the organization as component of the Team Enterprise Conferences.

For their time-extensive #WeAre413 campaign, the Thunderbirds business took property the league award for Internet marketing Marketing campaign of the Yr. The Thunderbirds returned to the ice in 2021 following opting out of the 2020-21 shortened period. This marketing campaign messaging’s objective was to talk to the pride felt by just about every and just about every resident of the increased Western Mass location, as very well as the longstanding hockey heritage of the metropolis.

This marks the next time the Thunderbirds have been acknowledged for owning the Internet marketing Campaign of the Yr. The club also received the award adhering to the 2018-19 year for its #RiseUp marketing campaign.

#WeAre413 obtained underway with the team’s return to the ice on Oct 16, with famous NHL broadcast voice Mike “Doc” Emrick narrating the journey the Thunderbirds and the Springfield group experienced to get again on the ice. The full online video can be viewed listed here.

”We desired to build a campaign that would speak to the rallying of our neighborhood for our triumphant return to engage in in 2021-22,” explained Thunderbirds President Nathan Costa. “#WeAre413 showcased our fans’ passion for hockey and our players’ shared aim of bringing the Calder Cup back again to Springfield. By the time the Calder Cup Finals arrived, Springfield was the centre of the AHL world many thanks to the unwavering aid of this local community. This award further more validates our belief that Springfield is a person of the ideal hockey metropolitan areas in this league.”

In addition to the Promoting Marketing campaign of the 12 months, the Thunderbirds obtained a pair of milestones in equally the ticket income and corporate gross sales departments. As component of the award recognition at the Crew Organization Conferences, AHL member clubs that strike benchmarks pertaining to tickets sold and company sponsorship revenue ended up honored.

The ticket gross sales staff been given honors for achieving 600 new Whole Season Equivalents (FSEs) for the duration of the 2021-22 time, exactly where a single FSE equates to one particular whole year ticket bought. The company income division also attained a milestone in reaching bigger than 83 p.c in Corporate Cash Renewal. The Thunderbirds also established a new crew history in complete company profits throughout the 2021-22 time. These two thresholds were being all the much more remarkable thinking of the Thunderbirds’ enterprise shut down for the shortened 2020-21 year as the workforce opted out of perform amidst the uncertainty of the pandemic.

”We are so very pleased of all that our product sales groups have been capable to carry out this period,” said Costa. “To occur back again from a misplaced yr and still set new documents for tickets and company sponsorship income is a process for which we are immensely happy. It was a actually historic time for the Thunderbirds the two on and off the ice, and we simply cannot wait around to see what’s in retail store for 2022-23.”

Admirers can reserve their seats for the 2022-23 season by calling (413) 739-Aim (4625) or checking out www.SpringfieldThunderbirds.com.

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