The Importance of Responsive Web Design

Jean J. Sanders
responsive web design

When it comes to responsive web design, there are numerous things one must consider. But one thing is certain that your website design does not only revolve around how it looks on the first look, or even at the second look. Your website design has to be user-friendly so that users do not find difficulty in navigating the website. In this era of information technology, a website can be designed in such a way that it loads faster on mobile phones, tablets, e-readers, and various other wireless devices. And of course, your website design should also be flexible, so that you do not need to constantly update your website.

For your website to be developed for smaller screens and also for various devices, a responsive web design service is what you need. With a responsive web design, your web page layouts are modified or changed accordingly to make them viewable on many computers and devices. It is the latest trend in website development. And by modifying your website design using responsive web design, you will be able to reach more users, who have smaller screen sizes.

The importance of responsive web design lies in the fact that your website’s content and design are designed such that they appear on the screen of various devices, which are responsive. Smartphones, tablets, and other smaller screens are the most suitable for responsive web design. A website developed with large content on wide-screen smartphones like iPhone or iPad will look horrible. And this is the most obvious disadvantage of large-screen smartphones. It is better to design your website for smartphones because there is no reason to design it for various other devices.

Latest responsive web design guidelines and techniques

Nowadays, there are many responsive website developers. And here is the thing that makes a user experience designer important. They make sure that the website is developed using the latest responsive web design guidelines and techniques. And then they make sure too that the website gets optimized for various popular social media sites. But the most important part is that the website is made interactive and user-friendly. This is where the web designer plays a vital role.

It is not difficult for someone who has a basic knowledge of designing websites to develop and optimize a website using the responsive web design approach. All he has to do is make sure that the images load quickly and smoothly on mobile and also take up little space. And then he has to make sure that the site looks great on various browsers. If someone wants to create a responsive website he must keep in mind that a fluid grid is an absolute necessity. Fluid grids allow for smooth navigation on a larger number of devices.

To put things in simple words, fluid grids allow for pages to update automatically depending upon the screen size of the browser window. In other words, web designers use media queries in their responsive website designs to determine the sizes of their images, text, and content so that it can adapt itself to different-sized monitors. The media queries will also tell the website developers which size versions of the images and text they can use on various browsers. So, the fluid grid solves the problem of varying image and text sizes as well as navigation.

Responsive Design

Responsive design does not only refer to website designing but it pertains to web browsing in general. When designing your website, you must ensure that it is viewed properly on all devices. You need to test your website on various browsers and see which one allows you to see your website comfortably on each of the devices. The navigation on your website will also differ depending upon the devices. So, in short, your design needs to be flexible and it should adapt to different devices.


Flexibility refers to layout and design look on various devices without making any changes to how the layout and design look on your main website. This is particularly important if you are designing for multiple users across multiple devices. Web designers who create a website for a single user should ensure that it looks well on that web browser. If users visits another page on that same web browser, they would not get the previous page back. In other words, we should design layouts and pages that allow the viewer (that is, the end-user) of the web browser to easily navigate from one page to another.

Website Designers & Developers Work Together

Website design covers a variety of disciplines and skills in the creation and management of websites. The various disciplines of website design include website graphic design; website user interface design; visual designer; authoring, which includes proprietary and standardized software; and search engine optimization. You cannot underestimate the importance of these disciplines, especially in the competitive online environment.

Website designers and developers must use all these skills and knowledge to create effective websites which provide a competitive advantage to their clients. For websites to be successful in an online environment they must fulfill the requirements of their users perfectly. Website design and development are therefore an important part of website marketing.

Responsive Web Design – Graphic

Web design covers a wide range of specializations. It is including the graphic design, which is about the arrangement of colors, images, and text to create aesthetic appeal.

Responsive Web Design – Communication

Designers may also be dealing with communication design, which involves the beautification of a website. Communication design is the use of appropriate language and style of communication. Website usability is creating a website that is user-friendly and enables its users to achieve the functionality they want.

Responsive Web Design – Information

The website designer may also be dealing with information design, which concerns the arrangement and presentation on a website. These designers may be involved in content writing and copywriting, which involve the creation and distribution of news and other media-related items on the Internet.

The field of website design has developed a lot over the years, especially with the developments in information technology. Earlier, website designers used a client-specific way of designing. Nowadays, there are several different approaches that designers can take. Some designers go for a client-specific approach and produce websites as per the specific needs of the clients. They customizing these designs to make it look attractive. Other designers work on adaptable web design, that is capable of adapting themselves to the changing needs of the market.


The field of website design deals with a lot of aspects. One of them is typography. It involves the arrangement of text and images in a website in such a manner that they enhance the usability of the website. It is the user experience that dictates how a website will rank in search engines. Hence, the typography of a website design matters a lot.

Most designers concentrate their attention on page layout design. This involves the arrangement of images on a web page so that it appears appealing and pleasant to the viewer. Other than page layout design, the other essential aspect of website design is the website’s user interface. In other words, the website designers focus on ensuring that the website provides a pleasant experience to the viewers. In this regard, website designers may use various approaches such as stylized CSS, flash, rich media, and Responsive web design.

The Color Scheme

The next aspect of the overall website design is the color scheme. The color scheme of a website helps in bringing out the personality of the website. You should choose colors that are specified according to the target audience and content of the website.

Many website designers choose to work in collaboration with an expert designer who knows the realm of responsive web design. This is because such designers have expertise in working with responsive designs and they understand the need for a website to work flexibly. They can easily adapt the website to various devices, whether it is a laptop desktop, tablet, or even mobiles. Such responsive designers has the skills in making responsive website layouts and they know what terms responsive design means.

Website developers and designers go hand in hand creating quality websites. There are many challenges and hurdles involved in building websites. Hence, you can not separate these things. Both these professionals have to work together for the success of every project. Every project is different from the other and there cannot be a template for every element of a website.

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