The new videogame marketing tactic: Pretending an old game is brand new

Jean J. Sanders

When a new multiplayer shooter launches on Steam, one of two things usually happens: It either captures the attention of a dedicated playerbase, or fizzles out into a wasteland of empty servers. As brutal as it can be, this is how PC gaming’s fickle digital marketplace works. You get one chance to launch a game and make your first impression. Or do you?

There’s another maneuver that a few developers have tried lately, and it’s working pretty well so far: Pretend your old game is new and try not to mention that it previously failed.

Next Post

Milloret LTD To Offer Premium International SEO Services | PR Newswire

Milloret LTD, A European Seo Company Is Set To Supply Worldwide Web optimization Companies To Speed up Development In Clients’ Firms And Deliver Organic Targeted visitors LONDON, July 2, 2022 /PRNewswire/ — Milloret LTD, a prestigious British isles-registered European Search engine optimization Company running from the British isles, and Spain […]

You May Like