Robert Triggs / Android Authority
- Mark Zuckerberg is likely following Apple’s iMessage.
- In an Instagram write-up, the Meta CEO positions WhatsApp as a additional safe solution.
- WhatsApp is looking to grow its person base in the US.
More than the many years, Apple has been getting more and more criticism above iMessage and its absence of interoperability. CEO Tim Prepare dinner responded to the criticism by telling customers to get iPhones for the folks they want to talk with. Now even Mark Zuckerberg has stepped into the fray to drag Apple about iMessage.
In an Instagram submit, the Meta CEO shared a image of an ad for WhatsApp exhibited on Pennsylvania Station in New York Town. The ad riffs on the outdated environmentally friendly bubble vs blue bubble argument, urging men and women to swap to WhatsApp for its conclusion-to-end encryption. On the other hand, it is under the impression where by Zuckerberg definitely goes immediately after Apple.
In his write-up, Zuckerberg states, “WhatsApp is much more non-public and safe than iMessage, with conclusion-to-conclude encryption that will work across both equally iPhones and Android, like group chats.” He also points out the variety of privacy features WhatsApp offers in addition to encrypted messages this sort of as disappearing chats and close-to-close encrypted backups.
If you didn’t know, the green bubble vs blue bubble ordeal is uniquely American. In other pieces of the planet, much more individuals depend on WhatsApp for interaction. In an exertion to grow its person base and be far more of a competitor to iMessage here in the States, Meta is creating a big drive for WhatsApp by advertisement campaigns for Television, electronic video clip, billboards, and extra.
Regardless of presenting a range of privateness characteristics that iMessage doesn’t have, WhatsApp could have a hard time convincing possible buyers to arrive over to its platform applying the privacy angle. Given that WhatsApp is owned by Meta — a company that is significantly from staying acknowledged for its privateness attempts — a good deal of buyers are much more likely prepared to have confidence in Apple.