Google Ranking Factor – Deep Link Ratio

Jean J. Sanders
Deep Link Ratio: Is It A Google Ranking Factor? via @sejournal,  @kristileilani – SEO Chronicles

Deep Link Ratio is a factor that Google uses to measure the number of times people click on your site from search engine results. Many people believe it to be an important ranking factor for Google, but there are conflicting opinions.

This article will cover what Deep Link Ratio means, why it’s essential for SEO (especially if you’re in Columbus, Ohio), how to calculate Deep Link Ratio, and finally, the evidence that may link Deep Link Ratio with higher rankings in Google Search Results Pages (SERPs).

What is the Deep Link Ratio?

Deep Link Ratio is the number of times people click on your site from search engine results (SERPs) divided by the number of links to your website. It is a metric that is used to measure your organic search performance.

Why is Deep Link Ratio Important?

If many people are clicking through to you via SERPs, it means that Google sees your content as relevant and authoritative concerning the keywords being searched for. This acts as an indirect validation of authority which can positively affect your digital marketing Columbus Ohio plans and your rankings in future organic traffic.

In addition, users who see your website when they perform a query have already been ‘pre-qualified’, so there’s a greater chance they will be interested in what you have to offer them because you’ve demonstrated value upfront without even needing their input – this increases conversions rates and therefore sales or leads generated per visit.

Finally, the ultimate aim of the search is to drive conversions. If your website is found in results for a keyphrase that leads directly to conversion, then you’ve accomplished precisely what Google’s algorithm wants – even more so if it makes its way into featured snippets.

The Claim: Deep Link Ratio Is A Ranking Factor

In 2019 Google rolled out a ranking algorithm update that targeted websites without a digital marketing agency Columbus is helping them, thus producing poor quality content, thin or duplicated pages and even those using overly aggressive advertising strategies. It seemed as if Google was punishing website owners who were employing these sorts of manipulative practices – making the web a safer place for users at the same time as raising standards across the board.

Calculating Deep Link Ratio

Deep Link Ratio is an SEO metric that calculates the number of inbound links to a particular web page relative to all other linked pages on your site. For example, if 20 total internal and external links point toward the home page and only one of those links point to another specific post or product page, you have a deep link ratio of 20:01.

The Evidence For Deep Link Ratio As A Ranking Factor

As with most ranking factors, it’s hard to pinpoint precisely how much weight each element carries when Google has such an enormous index – but we do know that while this isn’t always true for every query out there, having more relevant results higher up will almost certainly result in increased conversions (more clicks + better rankings = less money wasted).

Therefore, you should be looking for ways to increase your deep link ratio so that more links are pointing at pages other than the home page.

Tools For Checking Your Website’s Deep Link Ratio

There isn’t much point in finding out how you can improve your website if you don’t have any data about where it currently stands, and one of the best tools available is Google Search Console. By entering a custom URL into their search box (and making sure not to include “/”, “/search/” or anything else) then checking under Crawl – Status Codes, you’ll be able to see what percentage of results from each internal page type result in an error message being displayed by Googlebot.

Another fantastic tool you can use to measure your website’s Deep Link Ratio is Ahrefs. With the ability to see how much organic traffic any given page on your site receives, you can quickly find out which pages are earning their keep and which ones might need a little attention.

Ways you can increase your deep link ratio.

Of course, the next big question is how you can increase your deeply linked pages. Well, there are a few easy options. First of all, find the content already shared by other people on social media and see if it makes sense to expand on it with another blog post or article. If not, consider using more of the exact keywords as those used in the most famous piece of content so that search engines will recognize what your new page is about just from its name alone.

Another way of increasing your deep link ratio is through guest posting. By publishing posts to other blogs around the internet (that have similar audiences and topics), you’ll be able to boost traffic back to your site without much effort at all!


Google has changed its algorithm to give more weight to deep linking. This means that the number of times a link is shared on social media, emails, or forums will affect rankings in search engines like Google. At Janszenmedia, we are a digital marketing agency Columbus, and we can harness this power with our digital marketing solutions, including digital marketing Columbus campaigns for businesses looking for increased visibility online. Contact us today for all your digital marketing needs!

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