Janet Peischel
Nearly half of all searches have a local intent. How many times have you added “near me” to a search query? That’s local search engine optimization at work. Besides the convenience of identifying local service providers in our own little ‘hoods, we like to support our local businesses. It builds community.
Local Pack is another Google search tool
To help connect users with their location results, Google has changed their algorithm to accommodate location in its search engine results page. Another handy search tool is Google’s Local Pack — connecting users to specific local businesses they’re looking for.
Support local news coverage and the people who report it by subscribing to the Napa Valley Register.
You’ve used the Local Pack; you just didn’t know it had a name!
You’ve seen the Local Pack a gazillion times — you didn’t know it was a product in the search space. Let’s say you’re going to be in Athens for a month and you’re looking for cafes with Wi-Fi near your Airbnb. (My local search for the month of May.)
People are also reading…
You’re served up a map with three listings, your location and that of three cafes. This is your Local Pack. I found a delightful little café in my neighborhood that became my go-to home with yummy food and friendly people, thanks to Local Pack!
How do you optimize for local search?
• Claim your Google Business Profile (GBP). This has become non-negotiable. It’s the most important thing you can do to boost your SEO value.
• Add your business to local directories and industry listings.
• Get reviews and add them to your website. Include the local city for the person who’s giving the review.
• Make sure your name and address are in your footer.
GBP ranking factors guidelines
• Relevance: Complete and detailed business information will help Google better understand your business and match your listing to relevant searches.
• Distance: How far each potential business is from the location terms used in a search.
• Prominence: Your overall online presence. More reviews and positive ratings will improve your local ranking.
Google’s Business Profile is becoming a workhorse
A recent article suggested that one of the very best things you can do for SEO is to get reviews on your GBP. Reach out to current and former clients and colleagues and ask them to give you a review — make it easy and send them a link.
Forget Yelp. It’s just too annoying. Anyone can access your GBP from Google’s apps—Google Maps, etc. Keep this page updated with new business information; upload blogs and images.
Google’s really getting behind their new, improved GBP and making it seamless
Google’s making it easier for users to interact directly with businesses from their GBP pages to book appointments, get quotes for services and message directly.
Without a GBP, you’re going to be missing out on opportunities in local search results and Local Packs. The Local Packs, especially, are a nice visual way to package search results. You really want to be taking advantage of Google’s tools.
We can help optimize your website. Contact Top of Mind Marketing at 510-292-1843 or [email protected]. We’re writers and content marketing specialists.
Photos: A look inside Community Projects Thrift Store and the dedicated folks that keep it humming
Community Projects Napa Thrift Store
At right, Community Project volunteers sort through donated clothing and at left are bags of donated goods from that day piled high in a hallway waiting to be sorted at the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Gaye Jensen sorts through clothes that were donated to the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Community Projects board president Mina Byrne sorts through books at the nonprofit’s thrift store on Franklin Street in Napa last week.
Community Projects Napa Thrift Store
One of the original ‘Bundles for Britain’ created by Community Projects back in 1941 along with a book of the first deposit slips for those bundles are seen at the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Volunteer coordinator Chris Brown inspects the inscription on a pendant that was donated to the Community Projects thrift store on Franklin Street in Napa.
Community Projects Napa Thrift Store
Al Brambrink tests a donated lamp at the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Two people walk through the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Pearl Porter, 103, sorts through pendants, buttons and broaches that were donated to the Community Projects thrift store on Franklin Street in downtown Napa.
Community Projects Napa Thrift Store
Volunteers sort through clothes that were donated to the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Sheryl Haslet laughs as she sorts through items such as pendants, buttons and broaches that were donated to the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
103 year old Pearl Porter sorts through pendants, buttons and broaches that were donated to the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Jeanne Doty, right, passes an item to Chris Brown as they sort through items such as pendants, buttons and broaches that were donated to the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Gage Somogyi walks a donation carrying cart into the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Alisha Luport seen working behind the scenes at the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
Chris Brown, top and Linda Leonard aka Trixy Delight, bottom, are seen working at the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects Napa Thrift Store
From right to left, 103 year old Pearl Porter, Jeanne Doty, Chris Brown and Sheryl Haslet sort through items such as pendants, buttons and broaches that were donated to the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects 80th Birthday 3
Mina Byrne (left), president of the Community Projects board, and Nancy Wildman chat while sorting through books at the thrift store on Franklin Street in Napa.
Community Projects 80th Birthday 19
One of the original ‘Bundles for Britain’ created by Community Projects back in 1941 along with a book of the first deposit slips for those bundles are seen at the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.
Community Projects 80th Birthday 17
Volunteers sort through clothes that were donated to the Community Projects thrift store on Franklin Street in Napa on Tuesday. The store takes donations, sells them and donates the profits back to the community. They started in 1941 with Bundles for Britain. Community Projects is celebrating its 80th anniversary this year.