Affiliate Marketing

Jean J. Sanders

Affiliate Marketing is one of the easiest and most profitable businesses today. Affiliate marketing is a form of performance-based advertising where a company compensates one or more affiliates for every visitor or client brought about by the affiliate’s marketing efforts. The actual sales figure isn’t that important since the goal is to get people to your website. As an affiliate, you earn money based on the website visitor. There are affiliate marketers and ‘affiliate networks’ out there to help you start learning about affiliate marketing.

Affiliate marketing has been around for decades, but it hasn’t become popular as a home-based business. There are a few factors that have contributed to this change. The first was search engine optimization. Search engine optimization (SEO) means optimizing the web pages so they can appear high in the rankings of popular search engines like Google and Yahoo!

The next factor that has helped increase the popularity of affiliate marketing is email marketing. Email marketing allows a marketer to send emails to their target audience, the purpose is to market the marketer’s products. These emails are sent out to target list of subscribers who are choosing to receive these emails, meaning they want to receive them so you can send them these emails.

The final component to this increase in popularity is pay-per-click advertising. When a marketer can pay for a small percentage of the revenue, their link earns from a visitor clicking on that link. Performance pay-per-click advertising has proved to be effective as it brings with it an immediate revenue stream. Pay-per-click marketing could produce dramatic increases in sales volume.

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